Google Analytics
In this situation this is where less information from us may be best. As we're going to direct you to the King (Queen) of web tracking themselves...Google.
There is a plethora of information on the net in regards to web tracking and analytics for your website. For a no fuss, and free software tracking approach then it is hard to go past Google Analytics.
There are a range of other software suppliers and sources that could be used, however we're highlighting this one because it's free and easy to get started. When you go through this you may need to grab a coffee, or perhaps something stronger, as there is a lot of information to filter through.
Where we get involved is in the integration and establishment of the Google Analytics platform into your website. This includes the integration of a google tracking code and any custom support, guidance or advice that is required. Strategically there is a significant amount of information in here that could benefit your business. For example;
- * How long are people staying on your site?
- * Which pages attracted the most traffic?
- * What are your sources of traffic?
- * Do you have visitor loyalty?
These are just a few ways that integrating a web analytics program into your website can assist. If you would like our assistance on this then please let us know.
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