Search Aggregation

Posted by  September 14th, 2009

What is search aggregation you ask? Well here’s the official, unofficial version from Wikipedia, and see if you can figure it out.

“A search aggregator typically allows users to select specific search engines ad-hoc to perform a specified query. At the time the user enters the query into the Search Aggregator, it generates the required URL “on the fly” by inserting the search query into the parameterized URL for the search feed.”

Did you get that? Alternatively, why don’t you have a look at the job aggregator that Howie built 7 years ago – alljobs.com.au. He was quite a pioneer back then, whilst still in school (ahh…no, he was a bit older than that!).

As you can see the alljobs aggregator searches for information from each of the various job sites. Alljobs is a ‘real- time’ search engine, which has benefits to the end-user (the job searcher gets to see job postings as instantaneously as they are posted on each of the contributing sites) and there are benefits for the provider (‘real-time’ search downloading puts less pressure on servers as requests are downloaded throughout the day, rather than one large download at a certain point in time).

Some of the search aggregator sites people may be familiar with include Webjet.com, Getprice.com.au or Ratecity.com.au who each use various forms of search aggregation.

In recent months we’ve given alljobs.com.au a facelift (thank you marketing), and whilst the area of search aggregation is becoming more competitive there are still a high number of untapped opportunities.





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