Makeovers & Startups

Posted by  September 11th, 2009

This is a smaller part of our business where we work selectively with people who are embarking on a new venture or have decided that they’re ready to take the world of online just a little more seriously.

The nice thing about this is we keep connected with some really fun and ‘interesting’ businesses, and we’re able to offer our combined marketing and technology expertise to look at things from a different perspective.

One thing that’s really exciting has been our involvement in the development of a SecretDining business. Lucky us, we’ve been involved since concept development stages – which, reading between the lines – means a few dinners and taste testing nights! It’s been kept very underground at the moment but I’ll keep you posted on this one.

In a very different area, we’re working with a small business who are going to take their passion global. Their existing website is very very old, and very very clunky, so we’ve been working together to find a good value, effective way of smartening this up and making the website work harder for them (i.e sell product). Now drumroll please, we’ve released their brand new website – Dog-e-Style !

Working with ‘Makeovers’ and ‘Startups’ can be highly creative, but also requires a lot of energy and commitment. And importantly we need to continue doing the right thing for the people we work with. For this reason we have committed to working on only a handful of projects at any one time. Additionally, we may contribute to different stages of a process (i.e taste testing for the SecretDining business!), but if we believe a business needs a different level of assistance, outside of the etradinggroup’s skill set we will make this known.

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