The team at ETradingGroup are proud as punch to be driving the Social Media crusade for the Stay In Bed Day campaign. Find out more about it here and how you can get involved.

On Sunday 25 September people all over the world will stay in bed to raise awareness and much-needed funds for mito disease, a debilitating and potentially fatal genetic disorder that affects children and adults and has few treatments and no cure.

There are several ways you can get involved and contribute to Stay In Bed Day. Register to become a fundraiser and have your family and friends donate money on your behalf. Can’t spend the day in bed? Sponsor somebody who is. Or make a donation online.

Mitochondria are the power houses of the cell providing the body with over 90% of the energy it needs to sustain life. Mitochondria take in sugars and proteins from the food we eat and produce energy called ATP that our bodies use to function properly. Mitochondrial disease (mito) is a debilitating and potentially fatal disease that reduces the ability of the mitochondria to produce this energy. When the mitochondria are not working properly, cells begin to die until eventually whole organ systems fail and the patient’s life itself is compromised.

The above information is intended as a general guide to help you understand the symptoms of mitochondrial disease and where to go for support and help. It is not intended as a substitute for your practitioner’s advice. For me information Visit the Stay In Bed Day website

Our team at ETradingGroup developed the Social Media strategy and have been actively building up Facebook Fans and Twitter followers. Just 6 weeks into our crusade we had amassed 3,000 fans and we’re now climbing past the 5,000 mark. Here here! Bring on the fundraisers and donors and spread the word!

www.TradieExchange.com.au it’s here!

A new and unique Business-Consumer and Business-Business internet service connecting trades professionals, tradies and customers.

Tradie Exchange was originated on the view that there was a lack of a single internet site where Tradies and Trade Professionals could;

• buy, sell or swap ’stuff’ they had picked up on sites (recycle, re-use)

• create an online profile to advertise and source work from the general public

• discuss various issues affecting their respective trades/specialized skills/industry or post problems and questions that they experienced in their work activities, and

• create networks for colleagues to source or allocate work between each other.

Essentially what was needed was a “Facebook for Tradies”. Simply, the goal of Tradie Exchange is to connect tradies and trades professionals to help them to be more productive and successful – that is,
help make them more money!

Connecting trades professionals (B2B) and connecting trades professionals with customers (B2C). It’s here!

Follow the action online www.TradieExchange.com.au

And check out the live feeds on Facebook https://www.facebook.com/tradieexchange

Tradie Exchange

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It’s been some time since Manny set up his Secret Dining business and we’re pleased, and proud to see the success of our clients. This is one little business we know will do well. It’s been built with a big heart, and some resplendent, succulent, deviner than devine food.

Make sure you take a look sometime, or just stare at the photos. We’re hoping Manny will open up a Facebook Fanpage soon, even if it’s just to share some of the feedback or spread his love of cooking and good recipes. SecretDining.com.au

If you’e interested in building your business via great Websites or Social Media, then you’re in the right place!

If you don’t know where to start with Social Media and find it all a little foreign, then I’d bet my first million dollars (ahh hmm) that you’re not the only one out there.

If you need a little help getting started then here are a few options:

1) Google, google, google – and pick up all of the D.I.Y tips you can gather
2) Dial a Friend
3) Check out our Getting Started Social Media Page – Details here
4) Ask us how we can help your Business – Details here

You’ll be right. It’s just like riding a bike, no?

Though seriously, we would recommend putting on some training wheels first. And please, don’t go riding along the motorway without a little guidance. Deal?

Okay, until next time.

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Join us as a Fan of ETradingGroup or watch as we build up followers on Tradie Exchange!

Tradie Exchange

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Great idea, great business…hard work. Yes, how do you make everything happen, all at once… apply some magic? Well, we know things can get a bit tough and a tad hectic and we’re also realistic enough to know that there’s a shortage of fairy dust at the moment.

So what do you know… we scooted off to dig out a plan B. That’s right… we hired some fairies! Now we don’t want to seem sexist in applying the term ‘fairies’, in this colloquial sense we mean ‘people who can get things done’ – male or female, young or old, brilliant or really brilliant.

And given you’ve landed on an internet marketing website, we’re talking about people who know ‘internet stuff’. We’re not 100% sure what your requirements are (because we haven’t yet met), but if you need a lift and want to crack that Internet jungle then please feel free to get in contact so we can set you on the right path.

In the first instance if you’d like to talk with someone at ETradingGroup then please feel free to drop us a line at +61-2-8011 4098. My people can talk to your people. Or you can send us an email at marketing@etradinggroup.com.au.

In the meantime take a look around our ETradingGroup website. We hope there’s something in here that will assist, or steer you in the right direction for navigating yourself to the next stage of Internet Marketing success.

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What do you think of this?

* 3/4’s of Australian businesses with less than 20 people don’t have a stand-alone website
* 40% of small businesses don’t use email or the internet for business at all

“In the information-technology age, clients and customers are likely to check you out in the virtual world long before you have a face-to-face meeting”.

(*Source: SMH, My Small Business, Aug 18, 2010 – Research International report released late last year).

We agree with the sentiment that small businesses without a website are missing out on potential opportunities. As the volume of search activity sky rockets and everything is being “googled” it’s far better to be in the game and take control of your business.

At the eTradingGroup we love to work on makeovers, start-ups and getups. In conjunction to this we bring in the heavies when working through the technical, tricky, “I love to code” stuff. We’d love for you to check out our work, or click here find out how we can help your business “Get a Website”!

We have a range of clients who span across industry groups and are at different stages of their business life cycle, and we’re proud to have been a part of their business and helping them to grow.

START-UPS

SecretDining.com.au

GET-UPS

AtlasAbrasives.com.au

MAKEOVERS

Before: http://www.jannawi.com.au/

After: Check out this wow website in progress

E-COMMERCE

Dog-e-Style.co.nz

TECHNICAL AND TRICKY

AllJobs.com.au

View the iPhone App

FUNDRAISING WEBSITES

Carters Building Queenstown, New Zealand

Shoes In the City, Sydney. Australia

If you’d like to talk to us about options for your business then please feel free to give us a call or send an email through.

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The options are endless. Endless. Never ending and mind boggling, jigglier than a trapster collision.

So how about taking micro steps and start listing your business on some of Australia’s largest online business directories. Tackle some of the basic work first. Test the water, check the depths and assess the task ahead of you.

Here are just a few online directories that you can list your business on;

TrueLocal.com.au
GooglePlaces.com
Hotfrog.com.au
EnterpriseSearch.com.au
Business.com.au
Yellowpages.com.au

Beyond this, there are a multitude of online directories – either generalist or specialist. And beyond this there are hundreds, thousands, and lots and lots (!) of places to list your business and things you could be doing to get your name out there.

And why would you want to do this?

(1) So people can find your business details
(2) So your business can get it’s name out there and start getting a higher number of clicks through to your website (resulting in enquiries & calls)
(3) So your business is top of mind over and above your competitors

So what you can do?

(1) You can go it alone and start searching the net to figure out which directories to list on
(2) You can google “Australian Directory Listings” (or any combination of keywords) and filter through the directories that suit your business
(3) Or you can choose a supplier who you believe can help your business develop a strategy for directory listings,  link building and search engine optimisation (SEO) (again, there are an ever growing number of organisations set up to do this).

If you’d like to talk to us about options in this area, please feel free to give us a call or send an email through. We’ll be working with our clients on strategies to suit their business, and just to keep us honest, if we can’t fulfil our clients’ needs then we’d be more than happy to provide a recommendation on others who can.

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What a combination! TradieWebsites.com.au

We’ve been doing a little research in this area. It started with a renovation project. Then moved onto things breaking down, a little fix here, a total replacement over there. And wooohhh, something stuck out like a big fat verbial of a proverbial.

Why is there such a gap in businesses who are not yet online?

To be fair (and after a lot more research)… aka… Drew, Roddy, Peter, Michael, Brita… and the list goes on… there are a myriad of reasons. For example, some of these businesses are just too darned busy. Oh no, they don’t want to be contacted. Yet on balance there are a large number who have been sitting on their domain names (under lock and key) for some time now and haven’t ‘quite’ got around to it.

Hmm… so let us problem solve a little. Okay, so we’ve whipped up a little package, something to take away the pain, and bring on the gain. We’re working on getting our clients out of the starting blocks.

Now this is only round 1 mind you… our little team have been working on a few add-on’s and a few ‘make my life easy’ solutions.

Let’s get started with TradieWebsites.com.au

SHOES IN THE CITY

What happens when you bring the girls together? ShoesInTheCity.com.au

Great things, many things. For this project the ladies pooled their ideas, enthusiasm and commitment to raise money for four very special organisations.

This is all not-for-profit work. All time = free. The result = priceless.

* NSW Womens Refuge
* Australian Lung Foundation in association with the Kylie Johnston Lung Cancer Network
* Jannawi Family Centre
* Early Psyhcosis Programme – Bondi Community Health Centre

It’s a little social project. The sort of thing that happens when you get a bunch of girls together, a little collaboration, a lot of love.

Here here for Shoes In the City! Visit www.shoesinthecity.com.au – website courtesy of eTradingGroup

If you’d like to talk to us about your super special, super secret, revolutionalise the world project, please feel free to give us a call or send an email through. Did we mention that we have a team of secret secrets waiting to be tapped on the shoulder for the right project?

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“A search aggregator typically allows users to select specific search engines ad-hoc to perform a specified query. At the time the user enters the query into the Search Aggregator, it generates the required URL “on the fly” by inserting the search query into the parameterized URL for the search feed.”

Did you get that? Alternatively, why don’t you have a look at the job aggregator that Howie built 7 years ago – alljobs.com.au. He was quite a pioneer back then, whilst still in school (ahh…no, he was a bit older than that!).

As you can see the alljobs aggregator searches for information from each of the various job sites. Alljobs is a ‘real- time’ search engine, which has benefits to the end-user (the job searcher gets to see job postings as instantaneously as they are posted on each of the contributing sites) and there are benefits for the provider (‘real-time’ search downloading puts less pressure on servers as requests are downloaded throughout the day, rather than one large download at a certain point in time).

Some of the search aggregator sites people may be familiar with include Webjet.com, Getprice.com.au or Ratecity.com.au who each use various forms of search aggregation.

In recent months we’ve given alljobs.com.au a facelift (thank you marketing), and whilst the area of search aggregation is becoming more competitive there are still a high number of untapped opportunities.

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You see, in the land of website development, when you see a good thing, why only build it once. Why not develop a program that will let you replicate that ‘good thing’ and get it to market in a cost-effective and value adding way. We’re fortunate enough to have launched TradieWebsites.com.au, and we’ll be taking this to the NZ market soon when we launch TradieWebsites.co.nz.

By way of background, here’s the story… in recent months, I’ve been renovating, coffee-ing, renovating, and doing a bit more coffee-ing (well..only some of the time!). I’ve also noted that a huge number of directories have been launched or re-branded to help people like me find a tradie, get a quote, or pinpoint a tradie in my local area. All of the services are very useful for a renovator or homebuilder, for example, homeimprovementpages.com.au, truelocal.com.au, tradeconnect.com.au, or in NZ fpb.co.nz or builderscrack.co.nz! You should check these out.

However, when you do have a look through these directories you’ll see that a high number of tradies do not have their own websites. Unfortunately, these are the ones that may not get a second viewing from the growing number of people who use the internet to develop short-lists.

A number of tradies who are top-class in their chosen field may get overlooked because they’re not making the best use of available marketing tools. Perhaps they’re too busy, so that makes sense, however a business tool such as a website, or some form of online presence that a business ‘owns’ will become a standard tool of the trade.

It is time for businesses to take control of their destiny and build their own online presence. We hope we can help…

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