Social Media

Here’s a snapshot of what CEO’s think of this “thing” called social media and the impact on their business.

The data, recently released by IBM is based on the views of 1,700 CEO’s across 64 countries and in a nutshell it highlights that the king pins of business are not as ivory towered as one may think.

Currently 16% of CEO’s use social media as a primary way to interact with customers, but over the next 3-5 years they predict this will increase to a whopping 57%. Face-face and sales force interactions are currently the No.1 platform for customer interaction (at 80%), but this drops slightly to 60%. The largest decline in customer engagement over the next 3-5 years is predicted to be in traditional media, dropping back from 39% to 15%.

There is already a little eye brow raising over this “thing” called social media and with a few shouting “get me some of that!” vs “agghh too hard”. However it does feel like the rallying has already begun as CEO’s, business owners and those fronting your sales and marketing look beyond the traditional to new ways of doing things. I can raise my hand (ever so cautiously of course) to vouch for the fact that the effective use of social media can be a superb opportunity to create meaningful engagement between your brand and your customers and perhaps even more powerfully between customer-to-customer.

Take a look at this infographic and see if you agree.

Source:  IBM - A study of 1,700 CEO’s in 64 countries

CEO's view of social media


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Spreading the Word

Posted by (0) Comment August 30th, 2011

Life’s too short. And for some it’s even shorter and we don’t know why…

The team at ETradingGroup are proud as punch to be driving the Social Media crusade for the Stay In Bed Day campaign. Find out more about it here and how you can get involved.

On Sunday 25 September people all over the world will stay in bed to raise awareness and much-needed funds for mito disease, a debilitating and potentially fatal genetic disorder that affects children and adults and has few treatments and no cure.

There are several ways you can get involved and contribute to Stay In Bed Day. Register to become a fundraiser and have your family and friends donate money on your behalf. Can’t spend the day in bed? Sponsor somebody who is. Or make a donation online.

Mitochondria are the power houses of the cell providing the body with over 90% of the energy it needs to sustain life. Mitochondria take in sugars and proteins from the food we eat and produce energy called ATP that our bodies use to function properly. Mitochondrial disease (mito) is a debilitating and potentially fatal disease that reduces the ability of the mitochondria to produce this energy. When the mitochondria are not working properly, cells begin to die until eventually whole organ systems fail and the patient’s life itself is compromised.

The above information is intended as a general guide to help you understand the symptoms of mitochondrial disease and where to go for support and help. It is not intended as a substitute for your practitioner’s advice. For me information Visit the Stay In Bed Day website

Our team at ETradingGroup developed the Social Media strategy and have been actively building up Facebook Fans and Twitter followers. Just 6 weeks into our crusade we had amassed 3,000 fans and we’re now climbing past the 5,000 mark. Here here! Bring on the fundraisers and donors and spread the word!

Social Media

Posted by (0) Comment April 23rd, 2011

Are you too nervous to use Social Media? But secretly wondering if you’re missing out?

If you don’t know where to start with Social Media and find it all a little foreign, then I’d bet my first million dollars (ahh hmm) that you’re not the only one out there.

If you need a little help getting started then here are a few options:

1) Google, google, google – and pick up all of the D.I.Y tips you can gather
2) Dial a Friend
3) Check out our Getting Started Social Media Page – Details here
4) Ask us how we can help your Business – Details here

You’ll be right. It’s just like riding a bike, no?

Though seriously, we would recommend putting on some training wheels first. And please, don’t go riding along the motorway without a little guidance. Deal?

Okay, until next time.

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