Here’s a snapshot of what CEO’s think of this “thing” called social media and the impact on their business.

The data, recently released by IBM is based on the views of 1,700 CEO’s across 64 countries and in a nutshell it highlights that the king pins of business are not as ivory towered as one may think.

Currently 16% of CEO’s use social media as a primary way to interact with customers, but over the next 3-5 years they predict this will increase to a whopping 57%. Face-face and sales force interactions are currently the No.1 platform for customer interaction (at 80%), but this drops slightly to 60%. The largest decline in customer engagement over the next 3-5 years is predicted to be in traditional media, dropping back from 39% to 15%.

There is already a little eye brow raising over this “thing” called social media and with a few shouting “get me some of that!” vs “agghh too hard”. However it does feel like the rallying has already begun as CEO’s, business owners and those fronting your sales and marketing look beyond the traditional to new ways of doing things. I can raise my hand (ever so cautiously of course) to vouch for the fact that the effective use of social media can be a superb opportunity to create meaningful engagement between your brand and your customers and perhaps even more powerfully between customer-to-customer.

Take a look at this infographic and see if you agree.

Source:  IBM - A study of 1,700 CEO’s in 64 countries

CEO's view of social media


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The cloud, the cloud

Posted by (0) Comment April 8th, 2012

Oi you…yes you.. have you got your head in the cloud or what? We don’t blame you if you do, but is it the good cloud, or a cloud with your head under a pillow.

I’m going to be a straight shooter here and answer the question you’ve been wanting to know..

What the “#$%bleep” is cloud computing?

In layman terms, without scientific testing of my answers “’s the delivery of a computing product as a service. It’s something you would typically subscribe to rather than have a piece of software downloaded and installed onto your individual P.C or network”. The provider of the service (e.g, is responsible for the creation of the product as well as the central hosting and I.T requirements for this service.

What are some examples of cloud computing? or are examples of subscription services where you can  subscribe to their services and set up a CRM or sales force monitoring program. The data you enter (e.g your customer list) is stored within your account (i.e viewed by you only), but is hosted on the suppliers servers and networks. The service provider (e.g Salesforce or Zoho) is responsible for product upgrades and the IT infrastructures supporting the management and storage of their services – this is probably where the term “stored in the cloud” comes from. The hosting is with them, not you.

Why would I want this?

Cloud computing and the various services offered by many suppliers is not for everyone. BUT a vast majority of businesses and companies are increasingly seeing the benefits. There are cost benefits (e.g minimal cost of monthly service programs vs customised/bespoke services). There are speed benefits (things can be up and running about as fast as the extent of your research and ability to use their sign up forms). There are support benefits, e.g they have teams of software developers responsible for the efficiency of the service they deliver, and not only that as many of these services have thousands (or millions) of customers they hear soon enough if something in their service needs to be fixed.

How Has ETradingGroup used the Cloud and So What?

In setting up and then we used multiple cloud services. We did this for 4 main reasons:

1) Efficiencies for our business(s)

2) Cost to subscribe

3) Speed to implement

4) Collaboration – we needed to manage projects with people situated in different locations

Examples of services we use (or have used and tested) include; Basecamphq, Zoho,, CampaignMonitor, Invoicemachine, Oliveapps.

We certainly have a number of hi-tech high security things we store within our own network, but the above are good examples of services we have found to be ‘fit for purpose’ and about right for our needs at the time needed.

So with much ado, and a multitude of opportunities ahead of you – we would recommend you take a look at alternative ways of doing business. Speak to others, do your research and take the opportunity to trial some of the offers so you can decide where or if there is a good fit.

We have worked with many start-up businesses and are having increasingly more discussions in this area. Not because we offer this as a service but because people just want to know how they can run their business more efficiently, or want to launch their start-up with efficiency and speed. We are in no way super experts in this field, we’ve just had practical experience and a bit of trial and error working through the services that suit us best. We wish all new businesses the best of success and encourage you to look ahead at how to maximise your opportunities within the world of online and e-commerce.

Found This Video On YouTube… Explaining the “Cloud”

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Spreading the Word

Posted by (0) Comment August 30th, 2011

Life’s too short. And for some it’s even shorter and we don’t know why…

The team at ETradingGroup are proud as punch to be driving the Social Media crusade for the Stay In Bed Day campaign. Find out more about it here and how you can get involved.

On Sunday 25 September people all over the world will stay in bed to raise awareness and much-needed funds for mito disease, a debilitating and potentially fatal genetic disorder that affects children and adults and has few treatments and no cure.

There are several ways you can get involved and contribute to Stay In Bed Day. Register to become a fundraiser and have your family and friends donate money on your behalf. Can’t spend the day in bed? Sponsor somebody who is. Or make a donation online.

Mitochondria are the power houses of the cell providing the body with over 90% of the energy it needs to sustain life. Mitochondria take in sugars and proteins from the food we eat and produce energy called ATP that our bodies use to function properly. Mitochondrial disease (mito) is a debilitating and potentially fatal disease that reduces the ability of the mitochondria to produce this energy. When the mitochondria are not working properly, cells begin to die until eventually whole organ systems fail and the patient’s life itself is compromised.

The above information is intended as a general guide to help you understand the symptoms of mitochondrial disease and where to go for support and help. It is not intended as a substitute for your practitioner’s advice. For me information Visit the Stay In Bed Day website

Our team at ETradingGroup developed the Social Media strategy and have been actively building up Facebook Fans and Twitter followers. Just 6 weeks into our crusade we had amassed 3,000 fans and we’re now climbing past the 5,000 mark. Here here! Bring on the fundraisers and donors and spread the word!

It’s new, it’s fresh, it’s the best. A social network for Tradies. The place to be for Tradies in Australia. it’s here!

A new and unique Business-Consumer and Business-Business internet service connecting trades professionals, tradies and customers.

Tradie Exchange was originated on the view that there was a lack of a single internet site where Tradies and Trade Professionals could;

• buy, sell or swap ‘stuff’ they had picked up on sites (recycle, re-use)

• create an online profile to advertise and source work from the general public

• discuss various issues affecting their respective trades/specialized skills/industry or post problems and questions that they experienced in their work activities, and

• create networks for colleagues to source or allocate work between each other.

Essentially what was needed was a “Facebook for Tradies”. Simply, the goal of Tradie Exchange is to connect tradies and trades professionals to help them to be more productive and successful – that is,
help make them more money!

Connecting trades professionals (B2B) and connecting trades professionals with customers (B2C). It’s here!

Follow the action online

And check out the live feeds on Facebook

Tradie Exchange

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Makeovers & Startups

Posted by (0) Comment June 14th, 2011

Congratulations to Manny from Our Super Manny was spotted on Saturday evening serving up succulent dishes on Channel 7′s Getaway programme.

It’s been some time since Manny set up his Secret Dining business and we’re pleased, and proud to see the success of our clients. This is one little business we know will do well. It’s been built with a big heart, and some resplendent, succulent, deviner than devine food.

Make sure you take a look sometime, or just stare at the photos. We’re hoping Manny will open up a Facebook Fanpage soon, even if it’s just to share some of the feedback or spread his love of cooking and good recipes.

If you’e interested in building your business via great Websites or Social Media, then you’re in the right place!

Social Media

Posted by (0) Comment April 23rd, 2011

Are you too nervous to use Social Media? But secretly wondering if you’re missing out?

If you don’t know where to start with Social Media and find it all a little foreign, then I’d bet my first million dollars (ahh hmm) that you’re not the only one out there.

If you need a little help getting started then here are a few options:

1) Google, google, google – and pick up all of the D.I.Y tips you can gather
2) Dial a Friend
3) Check out our Getting Started Social Media Page – Details here
4) Ask us how we can help your Business – Details here

You’ll be right. It’s just like riding a bike, no?

Though seriously, we would recommend putting on some training wheels first. And please, don’t go riding along the motorway without a little guidance. Deal?

Okay, until next time.

Join us as a Fan of ETradingGroup or watch as we build up followers on Tradie Exchange!

Tradie Exchange

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